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PUBLIC RELATIONS COORDINATOR

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Posting Details

Posting Details

Posting Number S00835P
Working Title PUBLIC RELATIONS COORDINATOR
Department DAR COMMUNICATIONS
About the University of Georgia

The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state’s oldest, most comprehensive, and most diversified institution of higher education (http://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,600 full-time staff. The University’s enrollment exceeds 36,000 students including over 27,500 undergraduates and over 8,500 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

About the College/Unit/Department

The Office of Communications (DARCOMM) is responsible for marketing and communications for the division and also helps to build strategy for effectively reaching alumni and donors.

College/Unit/Department website https://dar.uga.edu/comm/
Posting Type External
Retirement Plan TRS or ORP
Employment Type UGA Employee
Benefits Eligibility Benefits Eligible
Full/Part time Full Time
Work Schedule
Work Schedule (other)

8:00am–5:00pm; Must be willing and able to work evenings and/or weekends as necessary

Advertised Salary $35,863+, Commensurate with Qualifications and Experience
Posting Date 04/03/2018
Open until filled Yes
Closing Date
Proposed Starting Date 05/01/2018
Special Instructions to Applicants
Location of Vacancy Athens Area
EEO Policy Statement

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.

Position Information

Classification Title PUBLIC RELATIONS COORDINATOR
Pay Grade 067
FLSA Exempt
Job Family Public Relations
FTE 100
Minimum Qualifications

Bachelor’s degree with major course work in related curriculum AND four years experience in journalism, broadcasting, public relations, or a related field of work.

Preferred Qualifications
Position Summary

Reporting to the Digital Director in Development & Alumni Relations Communications, this position manages outbound digital communications for the entire Development and Alumni Relations division, which includes communicating with the full list of more than 600,000 alumni and donors. The position is essential in the strategic planning for all digital efforts while also managing content for all division web properties.

Knowledge, Skills, Abilities and/or Competencies

• Four years of experience in marketing, advertising, public relations or related field.
• Experience with social media, email and other digital channels.
• Experience developing a marketing or communication plan.
• Strong writing/proofreading experience is a bonus.
• Detail-oriented.
• Basic graphic design software capability.
• Knowledge of digital and social media strategy.
• Demonstrable expertise and experience in managing social media, especially Facebook, Twitter, and LinkedIn.
• Ability to multi-task.
• Understanding of annual giving and the development function.
• Outstanding facilitation and customer service skills.
• Strong work ethic and high expectations for quality.
• Excellent interpersonal skills both in person and by phone.
• Excellent written and verbal communication skills – including writing, proof reading and presentation.
• Outstanding organization and planning skills.
• Strong problem analysis and problem-solving skills.
• Ability to manage student worker.

Additional Preferred Qualifications:

• Experience in client services strongly desired.
• Working knowledge of AP Style is a bonus.
• An eye for design is a bonus.

Physical Demands

• Ability to work in a standard office environment.
• Ability to travel, if necessary.

Is driving required to perform essential duties outlined in this position? (This does not include infrequent trips) The successful candidate would have to provide proof that s/he has a valid driver's license when offered employment. No
Does this position have financial responsibilities? Yes
Does this position require a P-Card?
Is having a P-Card an essential function of this position? No
Credit and P-Card policy

Duties/Responsibilities

Duties/Responsibilities

Lead social media efforts for Development & Alumni Relations (DAR) :
• Develop a content strategy specific to each digital platform (web, social, email) based on big picture university/division initiatives and calendar of events/campaign pushes.
• Plan engaging content across DAR digital properties (including social media and email); work with team to create content.
• Develop and maintain relationships with the Alumni team, UGA Marketing & Communication team, and Athletics team.
o Communicate frequently to maintain awareness of relevant events and programs to promote via social media.
o Proactively seek out input and ideas and then decide what is most appropriate for the alumni audience.
• Create and use a digital content calendar to strategically promote events and initiatives from the division (social and email and web updates). Planning and creating daily social media content is the sole responsibility of this position. If graphic design support or team member input is necessary, it is the responsibility of this position to seek that out in a timely manner.
• Manage alumni social ambassador program.
o Develop and implement new ways to recruit new social ambassadors.
o Determine what content is most appropriate for alumni ambassadors to promote.
o Analyze results and optimize the program on an ongoing basis.
• Cover live alumni and donor events via social media on occasion.
o Determine most efficient way to cover event (attend in person, get event point person to provide content while this position is online, have an alumnus “takeover,” etc.).
o Prep others who may be involved.
o Cover relevant portions of event and monitor any direct alumni coverage of event.
• Explore new digital properties and determine utility for telling the UGA story (like joining Snapchat for the UGA Alumni Association).
• Work with other specialists to produce the content (graphics for social and email, video for web, etc.).
o Initiate and lead such projects.
• Assess content and social channels on a regular basis to determine what’s working well and what’s not; adjust strategy accordingly.
• Collaborate across campus – especially with Marketing & Communication and Athletics – to share digital content and spread DAR’s story/mission/goals.
o Advocate for DAR stories to be shared in other channels (e.g. Athletics) when appropriate
• Use data (social/email/web analytics) to drive strategic thought and inform overall. communications strategy while maintaining a consistent voice and message representative of the university.

Percentage of time 25
Duties/Responsibilities

Lead email efforts for Development & Alumni Relations (DAR)
• Create and send mass emails for DAR on a daily basis.
o E-newsletters
o Event invitations
o Solicitations
o Survey emails
• Help develop targeting and segmentation strategy for email campaigns (& all digital campaigns).
• Provide advisement on email strategy and calendar development. Because there are dozens of people involved in sending emails to alumni and donors, this position will serve as a filter and single point of contact to maintain a bird’s eye view.
• Serve as a consultant for departmental email marketing strategy.
o Proactively bring forward and implement recommendations to improve email marketing (e.g. combine several efforts to the same audience, segment geographic regions, etc.).
• Collaborate with Advancement Services with testing and enhancing email creation platform.

Percentage of time 35
Duties/Responsibilities

Support digital advertising efforts
• Facilitate DAR digital advertising efforts by assisting with work recommended by digital agency.
• Assist with management of relationship with digital agency.
• Proactively bring advertising ideas forward to test-and-learn new ways to reach DAR goals.

Percentage of time 15
Duties/Responsibilities

Support DAR web properties
• Provide content edits and updates to DAR web properties.
• Support digital work processes that assist with content and project intake.

Percentage of time 15
Duties/Responsibilities

Manage the duties of a digital intern
• Provide training and guidance to digital intern.
• Oversee day-to-day operations to guarantee productivity of intern.

Percentage of time 10

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • iPAWS (UGA's job board)
    • LinkedIn
    • Handshake
    • Indeed.com
    • HigherEdJobs
    • From a current UGA employee
    • Other (please provide)

Applicant Documents

Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents